The number of pixels that make up an image as well as how many of those pixels are displayed per inch, both determine the quality of an image. Since raster images are pixel based, they are resolution dependent. Raster images are compiled using pixels, or tiny dots, containing unique color and tonal information that come together to create the image. These are the types of images that are produced when scanning or photographing an object. We can help you with a wide range of design elements, including printing with colour.Raster (or bitmap) images are generally what you think about when thinking of images. Please don’t hesitate to get in touch to discuss your exhibition needs. However, we are happy to assist with this or design completely from scratch through our graphic design service for our stands. You’ve also got the option to specify Pantone colours but these will be converted to CMYK.įor paper and plastic materials it’s best to use the Pantone colour system.įor your electronic displays or online material, you’ll need to use the RGB system.ĭisplay Wizard’s range of exhibition stands have templates included for you to easily set up your artwork. These too will involve colour.įor printed materials, it’s best to use CMYK. You may also have branded digital displays. If you’re designing an exhibition stand, you’re going to need to know about different colour systems required for large-format print design as well as setup for marketing material such as leaflets, flyers and posters. RGB is best for digital devices such as computer monitors and typically does not transfer well to CMYK for printed materials as the colours can look muted. In fact, it’s the only colour system for displaying colour on websites, in videos and in electronic images. RGB is a versatile system for creating a very broad range of colours digitally or electronically. If you add all the colours you get pure white. If you add no colours, you have pure black. The more colours you apply on top of each other, the brighter the result. To arrive at the colour you want, you add different numerical RGB values on top of black to create the desired pigment. The different intensities of these colours will determine how the final colour looks on the display. These colours are also known as hexadecimal or hex-colours.īasically, the light source in an electrical device can create any colour by combining red, green and blue. This is the colour system that allows computer monitors and other electronic screens to output colour displays. The RGB system stands for Red, Green and Blue. However, it’s likely to add cost to your printing, especially if you want to use more than one or two Pantone colours, as the printer will have to add these separately, on top of CMYK.Īs standard, at Display Wizard we convert all pantone colours to CMYK for the printing process for our exhibition stands. It ensures accuracy in colour reproduction and, therefore, consistency in your branding. Pantone is useful for printing non-paper exhibition stand materials, as well as things like transport liveries. You can use Pantone to print on paper materials but also on plastics. Typically, though, you would use fewer unless you had a particularly complex logo or brand identity. Printers can print up to five or six Pantone colours in a design. The printing process is different from CMYK because you're not mixing the colours to achieve results. You can use Pantone colours in your company logo and other promotional material to tie everything together visually. By applying Pantone colours to your brand, you create a clear visual identity that you can reproduce accurately in print. This is especially useful when it comes to branding. The idea is that by using the Pantone system, you can find a specific colour that you wish to use. The Pantone Matching System (PMS) is a comprehensive catalogue of colours created by the Pantone company. Supplied as a high-resolution PDF with all images embedded and fonts Supplied at 25% of the finished size (template will be provided) If supplying artwork for large format printed material such as an exhibition stand, there may be additional requirements for any images or completed artwork supplied. Typically, CMYK printing is used on paper materials and packaging, but not on plastic materials. You may also find CMYK referred to as full-colour print or 4-colour process.īy printing in CMYK, you can have as many colours as you want in your design without it costing you anything extra. This refers to the old printing presses that used screw keys to decide the concentration of ink required to achieve the desired colour. In the CMYK process, the printer adds one layer of colour at a time, to create the finished colour you desire. This colour model is used in printing because it allows the printer to break down artwork for printing into different ink dots. CMYK stands for Cyan, Magenta, Yellow and Black.
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